7 Tactics To Get More Email Subscribers

December 18, 2017
Written By Gloria Lowe

Growing your email list is a quick way to increase your reach and promote your products or services to a warm audience. Email subscribers offer businesses a great chance to reach engaged customers who have previously shown interest in your services. Below are seven ways you can generate more email subscribers for your outreach efforts.

Off-Site Options

  1. Conduct a Webinar
    This is a particularly good tactic if you offer a service to customers. A webinar, often conducted for free online, invites people interested in learning from you and your company about a specific topic. This is the perfect way to expose potential customers to your expertise and gain addresses for your email list.
  2. Create a Viral Loop on LinkedIn
    LinkedIn is a great networking platform. One of its lesser known features is creating a viral loop via a post. In short, you would create an article that is giving away something of value for free. In the example at the top of this article, Anna Vital created a PowerPoint template to help potential customers speed up their presentation design process. By instructing users to respond "yes" to the post and then add their email address to get access to the materials, Anna created an opt-in list. Once the additional materials are ready, it's also a good idea to send it to your already established email list for added exposure.

On-Site Engagement

  1. Gamification
    One of the newer options for list building is to offer a "spin to win" feature on your web site that allows for an email capture. There are plug-ins you can use to easily create this feature. You will determine what site visitors are spinning to win a prize, which could include on-site discounts or a free item. Once the user has spun, they will be prompted to add their email address in order to claim their prize.
  2. Pop-Ups
    While this may seem like a dirty word, on-site Lightbox Pop-Ups are a great way to capture visitor emails. A Lightbox Pop-Up appears on the screen once a user has clicked through and "darkens" the rest of the website. The user can then enter their email address and click continue to see the rest of the content. Careful about how you use pop-ups! Earlier this year Google started cracking down on annoying tactics.
  3. Crowdsourcing
    Use your audience to generate ideas on a certain topic and offer a prize. You will gain email subscribers as people offer their opinion and sign up for the offer.
  4. Turn Commentators Into Subscribers
    If your site has a blog with a decent amount of comments, offer an option for commentators to sign up for your newsletter next time they leave a comment.
  5. Use Trigger Words to Generate Action
    Certain words will persuade readers to become email subscribers more than others. Some of the key trigger words that prompt a call-to-action are: You, Yes, New, Stop and Instantly.

At Energyhill, we strive to help our customers make the most of their online presence. For more information about how we can help increase your email subscription list and ultimately generate more revenue, contact us today.

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