the citadel military college

South Carolina's Military College, The Citadel, gives young men and women a traditional military college education with a focus on leadership and academic excellence. Their long and rich history of accomplishments was not well represented by their outdated, clunky website. They came to us for a new website that would be beautiful and functional across all devices, without compromising the conservative, military feel of their brand. A cluttered homepage, confusing navigation and unclear hierarchy were among the issues that we set out to fix.

Website responsiveness

Confusing navigation and hierarchy 

Brand awareness

A simplified and fully responsive site would increase their page time and help their users find pertinent information quickly. After thorough research into the brand, we created concepts, wireframes and templates to present to the client. Our team incorporated carousels and responsive modules, focused on SEO optimization, rebuilt the navigation, and even helped the client craft a new brand message, “Dare to Lead”. Throughout the entire process, we collaborated closely with The Citadel’s IT team to ensure a smooth database migration. 

After the launch of the new website, The Citadel’s traffic increased by 29% and their SEO score increased by 12.8% within just a week. We also provided video walkthroughs and access to their help system, which has a 100% resolution rate for tickets submitted and a 77% FCR percentage.