Sigalarm needed attention-grabbing B2B direct mail pieces and event giveaways to build awareness around their booth. We designed several print collateral pieces for the event; afterparty invitation, poker cards, postcards, beer koozies, one sheets in English, Spanish and Mandarin and a two-fold post card. The result of these pieces was stunning. Increased foot traffic, orders, growing lead list, and an increase in brand awareness. The website is now being used as a lead generation tactic for their overall strategy to save lives with proximity alarms. By creating a motion graphics piece Sigalarm is able to showcase their story in an effective way.