Fresh brands require taking a step back to look at the whole. While we were creating a logo for eEnterprises, Lizzie was an integral part of the brand as whole, and we needed to create something that would also represent her. She wanted something that represented global connections, new beginnings, and technology. We used colors common in her industry for her brand, but incorporated modern elements that would make her stand out. Then, we took steps toward establishing her digital presence through her eZine and website.