eEnterprises international

eEnterprises was born from the necessity to educate young people in financial literacy and connect minorities to business opportunities. Founder Lizzie Martinez Alvarez wanted a new website to show her vast network of connections, display her expertise, and promote a quarterly eZine that would advertise important business people in the community.

the ask:

Fresh brands require taking a step back to look at the whole. While we were creating a logo for eEnterprises, Lizzie was an integral part of the brand as whole, and we needed to create something that would also represent her. She wanted something that represented global connections, new beginnings, and technology. We used colors common in her industry for her brand, but incorporated modern elements that would make her stand out. Then, we took steps toward establishing her digital presence through her eZine and website.

Empowering Gradient

Navy Blue

Teal

Lime Green

Navy Blue

#15bfdd

r36 g54 b77

c90 m75 y45 k40

PANTONE 108-16 U

Sky Blue

#15bfdd

r21 g191 b221

c70 m0 y10 k0

PANTONE 115-6 U

Lime Green

#b3c84a

r179 g200 b74

c35 m5 y95 k0

PANTONE 16-0-8 U

Teal

#198280

r25 g130 b128

c85 m30 y50 k8

PANTONE 125-15 U

The process:

As a prominent figure in her community, it was important for people to feel like they knew Lizzie. We incorporated elements that made her more approachable, while also getting across the importance of the work she does for the community. We created a brand that was clean, professional, and modern, and made sure that users were able to easily navigate and view her subscription-based digital magazine through her website.

the end result:

In the end, we were able to help Lizzie amplify her reach and gain new connections in her space, communicate her knowledge and leadership, and empower individuals to find their higher purpose. Her eZine yielded subscribers and advertisers, and her business cards and print deliverables helped to make her brand solid and cohesive.

next: PHSU St. Louis

eEnterprises international

the ask:

The process:

the end result:

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