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Shopping: The Role Of Mobile Sites And Apps On The Path To Purchase

Mobile technology has changed the social world. Not only has it altered the way we communicate and interact with each other, it has also greatly affected consumer behavior. In order to capture sales, retailers have created a dual path on mobile devices via sites and apps; thus, no matter how consumers prefer to purchase, they have an easy solution. Understanding consumer behavior and how shoppers use their mobile devices is now critical in conquering the path to purchase.

Shopping: The Role Of Mobile Sites And Apps On The Path To Purchase

Mobile Shopping Frequency

According to a study by Google Marketing Insights, nearly half of U.S. consumers with mobile phones use their devices weekly to shop. One in ten people states that they shop via mobile daily. These are huge numbers, especially when coupled with the fact that 60% of consumers use a mobile website to shop. Despite the proliferation of apps, it seems that a user-friendly mobile website is preferred by shoppers.

Shopping activities on smartphone

Information vs. Convenience

In general, mobile shoppers find that mobile websites offer more information. While 64 percent agree that shopping apps load quicker and 60 percent say they are easier to navigate, the path to purchase seems to flow more easily through a mobile website. This makes a strong case for all retailers having device agnostic or responsive websites. Having a website that scales based on device is key to capturing a majority of shoppers.

49% perceive mobile sites as likely to contain more info than apps

Incentives Make Apps Attractive

If a retailer is interested in making sure their app is part of the path to purchase, including special discounts or exclusive deals via the app seems to be the way to go. Thirty-five percent of mobile shoppers state they download apps specifically for discounts. Additionally, making sure the app is secure will also ensure more consumers use it; more than 70 percent of smartphone owners who download apps cite security as a deciding factor.

If you’re looking for ways to streamline your path to purchase or simply want to learn more about mobile- and app-based shopping trends, please contact Energyhill today. Our team of expert marketers is ready to help you capture and cash in on this mobile revenue stream.

Tools for Conference Calls & Meeting Virtually

In today’s global economy, there’s a very good chance that some of your co-workers don’t sit in the same office as you. Or that all of you work remotely without a formal office to speak of. As a result, conference calls have become a key ingredient in team synergy and communication. Hand in hand with business growth and globalization, advances in technology have made long-distance communication even easier. Below we’ll take a look at some of the most popular conference call tools available. And we’ll discuss the most effective tenets of a successful conference call.

Tools for Conference Calls & Meeting Virtually

How to Lead a Successful Conference Call

We have all attended a poorly run meeting or conference call. When it comes to workplace communication, nothing seems to be more awkward or a bigger waste of time. So, what is the trick to successful conference calls? Here are few elements to keep in mind that just might help your next call be a success:

  1. Know the Attendees. 
    You want the people on the call to contribute meaningfully? Understanding who they are, including their goals and responsibilities, will give you a better idea of when and how they should be chiming in.
  2. Create an Agenda.
    Even if it’s a recurring meeting, it’s important that everyone understands what will be discussed. This will also help everyone to properly prepare. Plus, it will keep the call moving efficiently.
  3. Follow-up with a Recap.
    In order to keep everyone on the same page, and make sure people follow through on deliverables, it’s best to send a recap email once the meeting is over. It doesn’t have to be formal, but it should clearly outline what was discussed, and what if any action items there are and when they’re due.

For hints on how to make your conference calls successful, check out this article from the Poynter Institute.

Conference Call Tools

Now that you know how to lead a more effective call, what’s the best tool for you to use? Here are some of the most popular conference call facilitators on the market and our impressions of them:

  • GoToMeeting: This is an industry stalwart and quite well-reviewed. It requires attendees to download software for the meeting, which makes it a bit dated in our book. We used it previously, but have since switched.
  • Ringcentral: This is what we are using now. Ringcentral has more than just conference call capabilities, such as chat and texting. But, it can be overkill depending on your needs.
  • Join.me: This is a newer tech darling. So far, we’ve been impressed, but haven’t yet used it for our own meetings. However, we have attended meetings where Join.me was the facilitator and we were very pleased. It seems reliable and doesn’t require any install.

The most important feature of any system is how well it fits your organization’s needs. These companies are a good place to start when doing your research for the best conference call tools.

If you’d like to discuss your organization’s digital needs and how to better communicate in a global marketplace, please contact us at Energyhill. Our team of multi-level marketing experts are eager to help you and your organization exceed.