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Top 10 Reasons To Use Google Advertising

Top 10 Reasons To Use Google Advertising

Whether you’re building a business from the ground up or simply looking for ways to increase quality traffic to your website, Google advertising offers an effective solution that’s also surprisingly affordable. Here are the top 10 reasons to use AdWords in your marketing plan, if you haven’t already done so:

1. Scale Advertising PPC Budget

Unlike other advertising strategies, PPC lets you adjust your budget based on leads and profits.

2. Measure Results

With many forms of advertising, it’s hard to determine how many customers are actually being impacted. With Google advertising, you can easily view metrics to determine what ads and keywords are most effective and how much traffic is being driven to your page.

3. Engage Your Audience

New ad formats mean businesses can engage with web searchers in different ways. For example, Google now allows advertisers to highlight their in-store promotions.

4. Reach More Traffic

An increasing amount of research shows that paid search traffic converts better than organic traffic. If you’re not taking advantage of Google advertising, you might be missing out on valuable leads.

5. Learn About Your Market

Google AdWords provides business owners with invaluable information about their target audiences, including the devices they use and what keywords they’re searching. As a result, companies can create more desirable products and services.

6. Save Money

You don’t have to worry about spending money without seeing results. Google Advertising with AdWords allow you to choose a cost-per-click (CPC), cost-per-acquisition (CPA), or even a cost-per-thousand (CPM) viewable impressions approach. If your head is spinning… no worries we can help.

7. Target Certain Areas

With Google advertising, you can target specific geographic regions rather than advertising to everyone online.

8. Utilize Remarketing

Thanks to remarketing, your Google advertising campaigns can follow searchers around the web, offering more opportunities for them to buy your products. Also, utilizing some of Google’s great features allows you to set how long to follow a searcher. Remind searchers… don’t stalk them!

9. Reach Page One

AdWords lets you showcase your content in a place where searchers are more likely to see it. Because searchers view first page results as the most authoritative, there’s value to appearing on page one of Google.

10. Keep Up With Competitors

Reaching your target audience means utilizing all the advertising methods at your disposal. Remember, if you don’t advertise on Google, your competitors will almost certainly take advantage of the traffic you’re leaving behind.

Looking for a better online marketing strategy? Contact Energyhill to realize all your business goals without breaking your budget.

How Visual Advertising Will Change Marketing in 2017

How Visual Advertising Will Change Marketing in 2017

Competition for consumers and their hard-earned dollars appears to be at an all-time high. Gone are the days when an ad in the Sunday paper or a banner campaign across the web’s top 5 sites would garner you the ROI needed. Now with media options on the rise – and changing every day – it’s difficult for brands to know where and how to spend their money. Here are some trends to look out for in 2017.

The Decline of Clicks

While there is no doubt that online and mobile advertising are still very useful to brands, click-thru rates on banner ads have declined to a paltry 0.06%. And to make it worse, the adoption of ad blockers is up to 41%. This number is even worse among the millennial generation where 2 out of 3 millennials claim to use an ad blocker.

The Rise of Native Advertising

Craving connection, advertisers tried a new tactic – one that would go above and beyond a simple banner ad: native advertising. This immersive experience was meant to provide relevant content to the user while underscoring the product or service that sponsored the content. Many media outlets found native advertising a boon as it generated content for them while also selling ad space. It was a win-win.

The Growth of Native Advertising

However, as with most shiny new things online, native advertising began to lose its appeal and now it seems that we have moved onto native advertising 2.0. This new version of native advertising will be more visual in nature and will endeavor to provide users with a seamless experience. Also, it will attempt to grab their attention with arresting visuals.

Visual Advertising Takes the Stage

Humans process visual images 60,000 times faster than text. And over 80 percent of people only skim the online content they read. This makes visual advertising even more important. To capitalize on this trend, marketers will start to focus more on images and typography than content. Visual advertising will make it more important to grab the consumer’s attention than to keep it.

How do you see your organization incorporating visual advertising in 2017? If you’re interested in learning more, please contact us today for more information.

Can Digital Trends Influence Our Interactions?

Can Digital Trends Influence Our Interactions?

Agencies across the world have made their digital predictions for the second half of 2017 and beyond. These predictions often shape the media we recommend, how we allocate marketing budgets and more. So, how can some of the more common predictions for 2017 influence strategy moving forward? Let’s examine some of the newest digital trends and how they might effect our campaigns.

Conversations Will Lead to Conversions

The intimacy and immediacy of mobile and digital communications has made it easier than ever for brands to target their messaging. Digital platforms, especially social media, make it seem as though large brands and corporations are speaking directly to consumers one-on-one. By engaging in conversations, rather than in traditional advertising, consumers are more likely to feel a personal connection to the brand. This personal relationship makes purchasing and other conversions more likely.

Immersive Content is the New Toy

The advancements in virtual reality and augmented reality have opened new doors for advertisers. As immersive software and hardware continues to develop, so will the possibilities for consumer engagement. Look for brand video experiences to become more interactive.

Accountability is Still Key

Metrics is still the magic word. Brands will continue to hold marketers accountable for ROI. This will be true on both the business-to-business and business-to-consumer sides.

Artificial Intelligence is on the Rise

First it was Siri. Now, she has sisters: Alexa, Echo and well, Google. These smart technologies will continue to mature, making consumers’ lives increasingly easier. Look for brands to continue working closely with device makers to discover the best ways to leverage AI.

Adaptability Equals Success

Perhaps the biggest truth of digital trends and predictions is that adaptability will continue to separate the successful from the unsuccessful. The more nimble an organization can be in their tactics, the better chance they will have at staying at the forefront of innovation.

As with any digital trends, following the latest and greatest tactic might give you whiplash. However, with a bit of careful planning and consideration, you’ll be able to choose the digital trends that work best for you and your business.