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Shopping: The Role Of Mobile Sites And Apps On The Path To Purchase

Mobile technology has changed the social world. Not only has it altered the way we communicate and interact with each other, it has also greatly affected consumer behavior. In order to capture sales, retailers have created a dual path on mobile devices via sites and apps; thus, no matter how consumers prefer to purchase, they have an easy solution. Understanding consumer behavior and how shoppers use their mobile devices is now critical in conquering the path to purchase.

Shopping: The Role Of Mobile Sites And Apps On The Path To Purchase

Mobile Shopping Frequency

According to a study by Google Marketing Insights, nearly half of U.S. consumers with mobile phones use their devices weekly to shop. One in ten people states that they shop via mobile daily. These are huge numbers, especially when coupled with the fact that 60% of consumers use a mobile website to shop. Despite the proliferation of apps, it seems that a user-friendly mobile website is preferred by shoppers.

Shopping activities on smartphone

Information vs. Convenience

In general, mobile shoppers find that mobile websites offer more information. While 64 percent agree that shopping apps load quicker and 60 percent say they are easier to navigate, the path to purchase seems to flow more easily through a mobile website. This makes a strong case for all retailers having device agnostic or responsive websites. Having a website that scales based on device is key to capturing a majority of shoppers.

49% perceive mobile sites as likely to contain more info than apps

Incentives Make Apps Attractive

If a retailer is interested in making sure their app is part of the path to purchase, including special discounts or exclusive deals via the app seems to be the way to go. Thirty-five percent of mobile shoppers state they download apps specifically for discounts. Additionally, making sure the app is secure will also ensure more consumers use it; more than 70 percent of smartphone owners who download apps cite security as a deciding factor.

If you’re looking for ways to streamline your path to purchase or simply want to learn more about mobile- and app-based shopping trends, please contact Energyhill today. Our team of expert marketers is ready to help you capture and cash in on this mobile revenue stream.

Do You Need a Shopping Cart? Probably.

Website Shopping Cart

You may be asking yourself, “Should I have a shopping cart on my site?” If that question comes to mind, it probably means your answer should be a resounding, “YES!”

People are using their smart phones and tablets to purchase products more than they are visiting traditional brick and mortar establishments. Your website isn’t just a place for you to market your products; it should be your eCommerce hub where people can connect with your brand, find your latest products and purchase them on-the-spot. In order to stay competitive, businesses must provide their customers with the ability to order products online, while they’re in the shopping mindset.

What Customers Want

  • The Convenience. Online ordering allows your clients to shop anytime, anywhere.
  • Better Prices. Your customers wants to save money. Online shopping allows consumers to price shop more effectively.
  • No Crowds. Avoiding lines, traffic, and stress makes everyone happy.
  • Discreet Ordering. Ecommerce provides your consumers to order what they want privately and comfortably.

Shopping carts are not a menial undertaking. Your customers are likely to abandon their shopping cart and not complete their transaction if they have any trouble with your program. Simply put, this is an area of business where the extra investment is worth the cost.

What Your Shopping Cart Should Offer

  • Save Feature. Sometimes consumers want to add an item, look around, and come back later to complete the transaction. Allow it.
  • Order Adjustment. Customers should have the freedom to make adjustments – different sizes, colors, and products – easy and conveniently.
  • Secure Purchase. Your business should ensure the customer feels confident in your ability to secure their information.

The Benefits of a Shopping Cart

Yes, your customers will love it, but the benefits of a shopping cart don’t end with happy customers.

  • Save Time. Allowing your customer to order as they choose gives your employees the opportunity to work more effective hours.
  • Save Money. Ecommerce may allow you or your employees to work from home, reduce expenses, and avoid unnecessary inventory.
  • Encourage Sales. Happy customers purchase more, and more often.
  • Customer Insight. Online ordering allows you to get to know your customer better, and help you make better decisions on future products and services.
  • Expanded Marketing. You can reach a lot more customers on the internet than you can in a mall.
  • Measured Results. Tracking orders allows you to immediately see how sales are doing, where you need to improve, and what direction your business is heading.
  • Business Sustainability. Ecommerce is the way of the future.

Acquiring a shopping cart feature for your website can help move your product more efficiently, lower unnecessary inventory, and most importantly, makes your customers happy.