Angela breaks the record for quick-talking Quick Talks with her tips for sensational social presence:
- Choose a social media management tool
- Identify Your Target Audience
- Be Where Your Fans Are
- Listen, Respond, and Engage
Choose a Social Media Management Tool
To post regularly, listen effectively, and measure your performance, you want to organize your social presence using a social media management tool that suits your organization’s size and needs. You can find some great articles to help you choose here and here. Hootsuite is a crowd favorite, and Salesforce also has its own suite of (pricey) options. Or just Google it. You’ll see Hootsuite mentioned A LOT – it’s a go-to, though it has its weaknesses.
Identify Your Target Audience
Who is it you’re talking to? Learn everything you can about your audience, and then build personas based on what you learn. A persona is a fictional person who represents your typical audience member – you may end up with several – for example: a 30 to 35 year old mom, or a retired grandfather who loves to golf.
Be Where Your Fans Are
Once you know who your audience is, research popular social media channels to find out which channels they favor. Do the research – you may be surprised by what you find. Some fun facts that were true at the time of this recording: young moms love Pinterest and grandparents are the fastest growing demographic on Twitter.
Listen, Respond, and Engage
Pay attention to your audience. If they’re talking about you – good or bad – respond (don’t react). Listen to what they’re saying, and engage in the conversation with positive dialogue. If you engage them with an open, authentic presence, you can turn the worst critics into your brand evangelists.
Check out our advertising page for more information.