As you consider the next big thing for your organization, where do you turn for third party services? To a vendor or three that specialize in that thing you’re looking to do next – or to a full service agency that can help you reach the goal in front of you, in addition to preparing you for what lies ahead?
It all depends – on your resources, your plans, how integrated your efforts should be, and how far ahead you want to plan.
If your budget is small, and your goals are very focused – multiple vendors may be the way to go. On the other hand, if you need to launch a new product and need branding, advertising as well as social media buzz. A full service agency that can create an integrated approach to cover all your needs will suit you better, and will help you plan ahead to build on your initial success.
I’ve compiled a couple of lists to help you figure out which is the best choice for your business.
Engaging a single full service agency can help ensure a well-integrated effort across all media platforms and markets. Having one agency relationship can streamline your workflow, timelines, as well as efficiency in addition to your sanity. You only need to train one group of people. Keep them involved with your business and challenge them to be forward-thinking and focused on your brand. Your single point of contact will be more focused on specific solutions that are best for your business. Your single point of contact also ensures the direction you provide will be applied uniformly throughout the “specialists” within your one agency.