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Tips for Shooting in Tight Spaces

Over the past few years we’ve shot from skyscrapers, underwater, studios, mansions, helicopters, and everything above, below, and between. One of the most common questions we get is how to make real estate photography look good in tight spaces. This article, “Tips for Shooting in Tight Spaces” will go over three common tips to remember for the times when elbow room is limited, but the shoot is needed. Tiny homes are all the rage these days, right!Tips for Shooting in Tight Spaces

Light Tips: Shooting in Tight Spaces

One of the biggest issues we see with shooting in tight spaces is lighting. This can really be said for any environment or location, however, tight spaces REALLY need help from good lighting. If not, your shot could look like a dungeon rather than the ideal, comfortable, homey place that you have.

List of Tight Space Lighting Tips

  1. Open up the windows
  2. Shoot on a sunny day
  3. Turn on all the lights
  4. Open up your aperture
  5. Slow down your shutter

These are very basic. However, we know and have seen others struggle so much with the basics of lighting a tight space, that we have this as number one on our list.

High Corner Angle Shots

This is a little trickier, but definitely something to remember. Shoot from the longest corner in the room. If you are in an 8′ x 12′ room, pick the corner that shows the expanse of the room. Shoot from high up in the corner and get the length of the room. Although no one will ever be in that corner, this technique still allows for showing the size and scale of the room. There is always a temptation to use a fish eye lens. However, we avoid them, as the distortion from a wide lens breaks the honesty barrier.

Honesty Barrier

This is simply the line you have to draw as a photographer when shooting to make something look authentic and true. Some lenses can do an incredible job on making a 10′ x 8′ room look like it is a cavernous auditorium. Is that fair? Be honest and representative of the tight space you are shooting.

List of High Corner Angle Shots

  1. Shoot the length of the room
  2. Either use a tripod or a trigger release to capture the best shot
  3. If you have a fisheye use it, but use it sparingly

Shooting in Tight Spaces Requires Attention to Detail

Lastly, pay attention to what you are shooting. It’s embarrassing that we even have to write that… but in this world of instant everything… take a breath. Look at what you are going to shoot first. How can you best tell the story to someone who isn’t there? Shooting with a 256GB card and the best lenses do nothing for those who view a poorly thought shot. Take your time. This will save you time.

Top Attention to Detail Tips for Shooting in Tight Spaces

  1. How will this crop? Ask this question to yourself! It’s better to shoot wider than too tight. Cropping is good for the soul.
  2. Make the bed! This goes for staging across the board, but cleaning up things before you shoot is much easier than going wild in photoshop.
  3. Does this room look better vertical or horizontal? This is where shooting both is fine.

Final thoughts on Shooting in Tight Spaces

Digital has spoiled us. Remember, just because you have unlimited memory cards you still have to practice the principles of design to save yourself time. Take the extra 10 minutes to walk the location (or even better PRE-SCOUT!), stage the shot, and check the lighting. This can save you potentially hours in post. Be efficient with your time and feel free to chime with more tips. We could come up with hundreds, but these seem to be the most egregious mistakes we see.

New Data On Generations Y And Z: Insight into Consumer Behavior

Generations Y and Z inhabit a unique position in the consumer marketplace because of one thing: the Internet. They cannot remember a time when the Internet or digital technologies did not exist. They are digital natives. But what does this familiarity and reliance on digital mean for Y and Z as consumers? In a recent study commissioned by Google and conducted by Ipsos, 200 Swedes, ranging in age from 13 to 34, were interviewed about their online habits.  Of course, minor cultural differences do exist between Swedes and Americans. However, the conclusions made by this study are invaluable to understanding this very influential demographic, regardless of nationality.New Data On Generations Y And Z: Insight into Consumer Behavior

Why Sweden?

Among European Union (EU) countries, Sweden has the highest Internet usage rate. Sweden was also an early adopter of broadband technology. This positions Swedes as people deeply committed to and familiar with the digital world.

What the Study Found

Study respondents were primarily split into two groups, ages 13-24 and ages 25-34. According to the results, 13-24 year-old Swedes spend more time on their mobile devices than the other age group. A quarter of the 13-24 age group also states they spend three hours or more per day on social media sites. However, a commonality between the two age groups was YouTube. Both 13-24 and 25-34 year-old Swedes seek out entertainment and short, funny videos on YouTube. One main difference though is that 25-34 year-olds are more apt to watch the news and current event videos.

Reacting to Brands

The data also indicates that watching a video that prominently features a particular brand causes both age groups to seek more information. The video could be posted by a person (i.e. a YouTuber or Vlogger) or the brand itself. In either case, more than a third of all young Swedes will seek additional information. However, when looking for recommendations, the 13-24 year-old age group is more likely to seek online personalities for reviews and input. This is good news for brands that are looking to increase their online video presence. It proves that straightforward video advertising can work, while also suggesting that investing in online personalities may net higher results.

While the expectations between Swedes and Americans may be different, there’s no doubt that Generations Y and Z in both countries share similarities. The type of information available in this study can be a useful roadmap to global companies or American-based companies that are looking for more guidance on how to connect with this age group. For more information about how to improve your brand’s online presence and connect with young consumers, please contact Energyhill today.

Behind Energyhill, Our Story

There are times in life and business when things come together for the good. It could be called destiny, karma, luck, sovereignty, or a plethora of descriptive phrases.  Ryan and Gloria Lowe have found it. Maybe it found them. However it may be described, there is an “Aura” about this couple and their rising marketing and design business. Somehow they have found the opportunity to do what they love. Behind Energyhill’s aura of excellence is a story of the American dream.

Find a job you love and you’ll never work a day in your life.   – Confucius

Behind Energyhill, Our Sotry

Gloria A. Lowe, CEO and Dr. Ryan E. Lowe, President

Behind Energyhill – Emergence of a Design Agency

The journey began in 2001 in Pittsburgh, PA. Ryan started building computers from scratch. It was a wonderful time with amazing technology surging on every front. Ryan was there in the middle of it all investing in a future enterprise loosely referred to as “RyTek.” Later, it evolved to “RyDesign”.

He drew his whole family into the process and a lengthy debate arose to choose the ideal domain name for the future. The final choices were Energyhill.com and (believe it or not) Energypuppy.com. Obviously, Energyhill won the vote.

As time passed, DESIGN emerged, and then MARKETING. Ryan was honing his skills and loving every minute of it. In 2002, Ryan was accepted at the Savannah College of Art and Design in Georgia. On scholarship for his strong personal portfolio of work and development of an innovative hub for students, Ryan began gathering the building blocks for the owned but dormant domain name of Energyhill.com.

Behind Energyhill – Evolution of a Quality Brand

Meanwhile, far away in Florida, a highly skilled designer was enrolled at the Art Institute of Tampa. It was there that Gloria began infusing her Dominican passion into her beautiful art and where she would meet her soulmate. Meanwhile, Ryan completed his Master’s degree at SCAD and was hired by the Art Institute and moved to Tampa. After Gloria completed her degree, she began working with Ryan on the side. As their professional relationship grew, so did their courtship and they married in 2008. After joining together, they realized what advantages they had as a couple that they didn’t have before. Their combined skills, knowledge, and experience exceeded the combination of the same as separate individuals. After a few years of contracting and outsourcing in the industry, they decided in 2013 to officially launch Energyhill.com. To better equip himself for a future enterprise, Ryan earned a doctorate in business from Argosy University in 2014.

When a team works well together as a unit, they are able to accomplish more than the individual members can do alone.

Behind Energyhill – Expectations for Future Vision

Gloria and Ryan found the sweet spot of collaborative design and business aptitude. They complement each other, work tirelessly, and put everything into their brand. The result is a design and marketing agency that is competitive with much larger companies. They deliver in every aspect to make others succeed and grow while at the same time establishing solid relationships with each of their clients.

Each client knows they can be trusted to deliver on time and with the highest quality, and every member of their staff is trained with this in mind. Energyhill is now established and entering its fifth year as an entity. With many years prior to that working with small and large businesses, Ryan and Gloria were positioned to hit the ground running.

Making others succeed is a pretty good formula for Ryan and Gloria; it’s what makes them successful. “Clients are part of us, and we are part of them,” they say. If the clients, who they call “partners” suffer, so do they. If they prosper, so do they. Thankfully, the latter is what happens with Energyhill.

Behind Energyhill – Loving What We Do

It’s obvious that Ryan and Gloria and every one of their team at Energyhill LOVE what they do. Does this mean they never WORK a day in their lives? Hardly. The fact is they are TIRELESS workers, and they function as a TEAM. They are so passionate about design, advertising, and marketing, that it seems like they are not working. That’s the mystery of the Confucius quote, it’s about LOVING what you do.

By the way, they have three small children that require NO WORK, and are a JOY. Well, at least the second one 🙂

Renton Prep

It was the summer of 2016 and we received a request for more information from a school with a unique mission, strong vision, and enlightened action. Renton Prep wanted a full redesign of their web presence, as well as, marketing and design support for their schools. After a business consultation, we set goals to position them as the global leaders in technology. Energyhill achieved this by creating branding, video, advertising, and marketing collateral for the schools. Since the summer of 2016, we have partnered with Renton Prep to create stunning videos and collaborative experiences. The work that has come from this partnership spans, print collateral, landing page design, conference banners, one sheets, ad campaigns, social campaigns, and more.Featured Partner: Renton Prep

Renton Prep Leading Technology and Education

This forward thinking school needed to be showcased. The challenge was fairly simple. We only needed to tell their stories. How fantastic are the Renton Prep teachers, students, staff, and technology that they use? Simply put, world class. Microsoft, Amazon, HTC, and other leading tech companies and organizations often visit Renton Prep to see and study the trends of where technology and education are headed.

Energyhill Redesigns RentonPrep.org

The redesign of their website and re-organization of their content yielded a 6,844% increase in monthly traffic to their website. Yes, almost 7,000%. This is organic traffic, no digital advertising (yet). What’s great about Renton Prep is that they are an amazing brand. Working with them is a complete joy. For one of the video shoots we produced, a local makeup artist was hired. She said, “I just really like working with this group of people, they’re fantastic.” We couldn’t agree more, great people, amazing students.

Dr. Michelle Zimmerman’s Testimony

Capturing the heart of a message is the most important thing we do. Dr. Michelle Zimmerman testimonial conveys this point. In advertising and design we are not always challenged with simply solving a problem. Sometimes it goes much deeper than that. How do you convey a mission, that doesn’t have a simple ending point. Energyhill’s culture is to capture an audience by exemplifying the core of your message. Thanks Dr. Zimmerman for including us in your schools’ journey.

 

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