Whether you’re building a business from the ground up or simply looking for ways to increase quality traffic to your website, Google advertising offers an effective solution that’s also surprisingly affordable. Here are the top 10 reasons to use AdWords in your marketing plan, if you haven’t already done so:
1. Scale Advertising PPC Budget
Unlike other advertising strategies, PPC lets you adjust your budget based on leads and profits.
2. Measure Results
With many forms of advertising, it’s hard to determine how many customers are actually being impacted. With Google advertising, you can easily view metrics to determine what ads and keywords are most effective and how much traffic is being driven to your page.
3. Engage Your Audience
New ad formats mean businesses can engage with web searchers in different ways. For example, Google now allows advertisers to highlight their in-store promotions.
4. Reach More Traffic
An increasing amount of research shows that paid search traffic converts better than organic traffic. If you’re not taking advantage of Google advertising, you might be missing out on valuable leads.
5. Learn About Your Market
Google AdWords provides business owners with invaluable information about their target audiences, including the devices they use and what keywords they’re searching. As a result, companies can create more desirable products and services.
6. Save Money
You don’t have to worry about spending money without seeing results. Google Advertising with AdWords allow you to choose a cost-per-click (CPC), cost-per-acquisition (CPA), or even a cost-per-thousand (CPM) viewable impressions approach. If your head is spinning... no worries we can help.
7. Target Certain Areas
With Google advertising, you can target specific geographic regions rather than advertising to everyone online.
8. Utilize Remarketing
Thanks to remarketing, your Google advertising campaigns can follow searchers around the web, offering more opportunities for them to buy your products. Also, utilizing some of Google's great features allows you to set how long to follow a searcher. Remind searchers... don't stalk them!
9. Reach Page One
AdWords lets you showcase your content in a place where searchers are more likely to see it. Because searchers view first page results as the most authoritative, there’s value to appearing on page one of Google.
10. Keep Up With Competitors
Reaching your target audience means utilizing all the advertising methods at your disposal. Remember, if you don’t advertise on Google, your competitors will almost certainly take advantage of the traffic you’re leaving behind.
Looking for a better online marketing strategy? Contact Energyhill to realize all your business goals without breaking your budget.
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