Social media has rapidly become an integral tool for most businesses. Due to its unprecedented reach and its amazing growth, it is easy for small business owners - and even some larger business owners - to be overwhelmed by all the options. Plus, even if you choose the one or two platforms you think are the best fit for your brand, how do you approach them? Below are the top four social media guidelines for business owners.
Remember, people post their best in personal profiles - the latest selfie that looks particularly dashing or the most recent family portrait. However, just as you shouldn't compare your family to someone else's, don't compare your business either. There is always going to be an organization that is better, older, younger, smarter, better looking, etc.
This is a pitfall you must avoid. You don't get any points for comparison. Avoid letting doubts creep in and overwhelm your brain. Just because company X does one thing, doesn't mean it's right for you. And that's okay.
Most of all, remember why you started your business. Be confident in what you do.
Social networks need to be managed - post and pray isn't going to get you far. Managing your networks means replying to and giving feedback to people, removing inappropriate comments, setting ground rules, answering questions, generating leads and more. This is where the 'social' in social networking comes in.
A big question that people ask about managing social networks is whether to reply to everything, even negative comments. Chloe, our SEO and Advertising Lead, wrote a great article on our blog about the “BEST 7 WAYS TO DEAL WITH NEGATIVE CUSTOMERS”. Click the link to find out more about handling less than positive feedback. Here are the two main takeaways:
Remember, saying “I hear you” does not admit fault, you are just being proactive.
As an agency, we suggest using the following networks: Facebook, Google+, Twitter, LinkedIn and Instagram.
When building your organization's social networks remember to put time into them. Don't feel like you need to do all of them at once. In addition, it's important to only select the networks you can think you can handle. Your social networks sites (SNS) should be managed or monitored to make them most effective.
It might also benefit your business to consider a mix of first, second and third tier networks. Each requires its own amount of attention and strategy.
First Tier Social Networking Sites
Second Tier Social Networking Sites
Third Tier Social Networking Sites
There are a handful of other tertiary social media networks that are worth mentioning. However, none of them has the traffic yet to provide significant impact to your social media strategy.
Find your biggest, loudest, best fans and ask them to write a testimonial on your social networks. Think of testimonials as digital word of mouth - still one of the most effective forms of advertising. If used correctly, testimonials illustrate someone's personal experience working with you and their brand.
When you are asking for a testimonial, make it easy. Give customers a link to where you want them to write about you whether it's your website, product detail page or one of your social networking sites. Also, check out these tips on customer testimonials.
To find out more about social media guidelines and how to best manage it for your business, we invite you to contact Energyhill today. Also, follow us online. Our handle is @energyhill. And, if you follow us on Instagram during the months of October, November and December, Energyhill with give you $100 in Google Ads credit.
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