A well-designed website is a massive advantage for any business. It can drive sales, boost exposure, increase loyalty, and promote your brand. These are only a few reasons why website marketing is crucial — but it can only work if you know how to design your website correctly.
Here are some strategies for website marketing and how they can help your business.
In order to effectively design a website that can operate as a marketing tool for business growth, you first need to understand website marketing. Website marketing is the method of using your website to promote your product and increase sales.
Different strategies include visually-engaging design, blogs, contact forms, email campaigns, and videos of products or testimonials. For example, including videos on your website has shown to enhance the customer experience and increases ROI.
A well-designed website doesn’t just mean visually appealing, it includes engaging content, keywords, and search engine optimization.
About 44 percent of users will leave a website if it lacks specific information such as the company’s contact information. In addition, the website should tell a clear story that helps customers understand what you do. Incorporating strong SEO tactics in these processes will keep customers engaged and allows your website to readily appear on search engines, which is what every business works towards.
Your website provides an opportunity to track the performances of your marketing strategies, allowing you to see what’s working and what isn’t. Strategies such as including videos on your landing page can increase conversion rates, not to mention they leave a lasting impression on customers. Another popular strategy is to practice landing page a/b testing to increase conversion rates.
A vital, and often overlooked, part of website design is ensuring that it is compatible with different devices. Almost 57 percent of users have a negative impression and won’t recommend businesses that appear poorly designed on mobile.
An idea to consider is to create your website for mobile devices first, and then transfer to desktop. This may make it easier to connect the user experience to multiple devices.
The first step of website marketing is really understanding what you want your website to do for you and your business.
Do you want to drive more traffic to your website or are you hoping for a more specific objective? You may find that you have multiple goals for your website, in which case you should prioritize that list. Rome wasn’t built in one day — so understand that goals all can’t be achieved at once.
Once you’ve created your goal then you can determine what tools and platforms will best allow you to achieve it.
Create content for different audience segments on your site for the best result. The best rule of thumb is to generate content for three customer personas. The best way to do this is by analyzing your audience and what they are responding to.
Who will be coming to your website and what do they want? People have different values so for some, an established blog page with content represents credibility and leadership. However, for others, testimonials are a stronger selling point.
First impressions matter. Your website is often the first thing that potential customers will see of your brand. It’s absolutely important that it’s well-designed and loads in a timely fashion.
Not only do you need to consider components like font and colors but customer accessibility. Pages should include a sales page where customers can purchase products or services, links to social media, an about page that shows what you do and sets you apart from other businesses, and more.
Customize these pages to fit the needs of your product or service. If you’re not confident in your design abilities, it’s worth it to outsource it to a reliable third party. After all, it’s the design of your website is the easiest way to make an impression on potential customers.
In addition to experience in web design and user experience, third parties also offer an outside perspective to bounce ideas off of. The investment in a great website will improve user experience, promote credibility, and boost sales.
Do you need help creating a website or looking to revamp your current one?
When it comes to partnering with another company to handle your website design and marketing strategies, trust the award-winning experience of energyhill. Not only are our designs recognized, but we are also SEO experts and HubSpot partners. Contact us today for a free quote on how we can help you grow your business.
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