If you operate an online business, then you probably know how important it is to have good SEO. But what distinguishes good search engine optimization from bad? And, how do you know that your online marketing company is doing everything it should to earn you a top spot in the organic search results?
The fact is that Google is constantly updating its search algorithm, and marketers that neglect to keep up with the latest changes can easily see their good SEO efforts turn bad. Here are some ways in which SEO plays a vital role in your company’s success or failure:
Improved User Experience
Good SEO is an essential element of a site’s user experience. Along with impacting a site’s position in the search results, SEO can affect whether or not a site is easy to navigate, readable, and mobile friendly. The latter quality is especially important in light of the fact that approximately 60 percent of searches now occur on mobile devices. By utilizing an effective and modern SEO strategy, you show customers that you care about their experience and that you are always learning to make it better.
Superior Brand Reputation
Using the most cutting-edge SEO techniques can help position your business as an industry leader. After all, searchers tend to view the first few results on a page as the most authoritative. When you target the right keywords in your web content, you ensure that your business is seen by the ideal customers and clients and that they begin to view you as a trusted name in your field. Bad SEO? Well, ineffective practices won’t get you anywhere near the top.
Affordable Marketing Solution
SEO’s greatest value might just be its affordability. Unlike pay-per-click advertising, SEO lets you grow sales without stretching your budget too far. In fact, businesses often find that SEO offers better ROI than other types of online marketing. Now, this is true for good SEO practices. Bad SEO practices, while perhaps cheap, may only land your site in a troubling spot by getting your site flagged or banned from top search engines.
Contact Energyhill for a Consultation
As your SEO and Google Adwords partner, Energyhill is a complete solution for search, mobile, video advertising, and more. To learn more about what we can do for your business, call today or contact our team today.