hello world!
decksouth

the ask

Decksouth is an award-winning outdoor living designer and builder located in Atlanta, Georgia. Although already established as a leading force in the industry with their high-end decks and outdoor living spaces, their website and marketing strategies were outdated and needed some work. Their goal was to generate social buzz and land larger projects in the area, all while upholding their prestigious legacy.

The process

Our deep dive into Decksouth involved interviewing team members, building brand personas, and researching competitors. They were looking for something elegant and bold, while also remaining clean and masculine. We highlighted their project photography over a dark theme background, incorporated large text and animations, and cleaned up their messaging to be short and striking. 

the end result

The result was a striking website that prioritized their projects but was still lightning fast. With their new look, Decksouth was able to update their print collateral, vehicle wraps, business cards, and signage, and continue making waves in the Atlanta market.

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