Our deep dive into Decksouth involved interviewing team members, building brand personas, and researching competitors. They were looking for something elegant and bold, while also remaining clean and masculine. We highlighted their project photography over a dark theme background, incorporated large text and animations, and cleaned up their messaging to be short and striking.
The result was a striking website that prioritized their projects but was still lightning fast. With their new look, Decksouth was able to update their print collateral, vehicle wraps, business cards, and signage, and continue making waves in the Atlanta market.