It was essential to convey the expertise and legacy of U.S. Bridge in the industry through a responsive, user-friendly website that was properly optimized for search engines. In order to reach a global audience, we would also need to translate their entire website and print materials into Spanish. We decided to create custom icons, to showcase their bridge designs and highlight their prefabricated bridge kits, along with an interactive bridge builder tool that would allow potential clients to explore project specifications and collect lead information.
After Hurricane Maria’s devastating effect in Puerto Rico in 2017, U.S. Bridge’s built five Liberty Bridges in five affected communities. This was a monumental project that not only advanced U.S. Bridge by showcasing their fast and reliable emergency bridges, but also provided humanitarian relief for the communities. For this massive project we created landing pages, press releases, google ads, infographics, email campaigns, social posts, and more.
When the city of Chicago needed an interim bridge to replace the Chicago Avenue bridge, U.S. Bridge was quick to respond. The project would provide the City of Chicago with a solution to continue the traffic flow of their busy downtown area. We used bridge elements to create custom icons and incorporated them into a detailed infographic, along with a landing page to promote the project.
After the launch of the new website, we promoted U.S. Bridge’s new brand and site across social media platforms, ad campaigns, newsletters, and press releases. Our social media content plan and SEO-focused articles directed viewers to the website and helped grow brand awareness and followers.
U.S. Bridge is now looked at as a leader in their field for bridge manufacturing. They earned an ENR Best Regional Project award for their work in Puerto Rico, and our team won three awards for the #WeHeartPR campaign. With a newly established social media presence, we shared consistent and valuable content to maintain engagement and skyrocket their website traffic.
