energyhill Wins Gold for CPF Mortgage Redesign

December 16, 2022
Written By Brendan McGinley

Energyhill has once again been recognized for excellence in design for our work with CPF Mortgage. We’re thrilled to receive the Hermes Creative Gold Award for Website Redesign and the NYX Marcom Silver Award for Integrated Marketing and Company Branding. 

In 2022, energyhill won nine awards in total, each for different projects across various industries. 

CPF Mortgage Website Redesign 

CEO Justin Kelly founded CPF Mortgage to provide exceptional home financing services. CPF Mortgage is committed to being a reliable home financing company that people can trust in Florida, Colorado, Georgia, and Tennessee.

Our plan was to provide a brand refresh that solidified their identity and was consistent throughout print and digital content. In addition to creating a new website and detailed social content plan, we crafted targeted marketing campaigns and press releases to announce the new brand launch.

Transforming CPF Mortgage’s Visual Identity

In order to redesign the website, we had to first refresh CPF Mortgage’s visual identity. We began with the company's core values of integrity, trustworthiness, and compassion. Our goal was to remain true to the company while taking their presence to the next level.

We designed a simple, minimalist logo and introduced softer tones of blue and green to elevate their look. Paired with a fiery orange, bold teal, and strong fonts like Effra, this helped the brand stand out among the cookie-cutter appearance of their competitors. 

Mobile First, User-Centric Design

When planning the website and sitemap, it was important to think through how users would navigate a large collection of mortgage-related tools. We wanted to make sure users could easily find what they needed without being bombarded with endless pop-ups. Additionally, thinking about the functionality on mobile devices was integral to our design process.

Hermes Creative Award and NYX Award

This isn’t the first time energyhill has been honored with a Hermes Creative Award and NYX Marcom Award. We are so thankful to be recognized among so many talented agencies, businesses, and media groups. We want to thank everyone who worked tirelessly to bring this award home. Your commitment to providing a beautiful product every time is what sets us apart.

Want to take your brand to the next level? Contact us and let’s get started.

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