CPF Mortgage

the ask

CPF Mortgage is a trusted local brand that received many leads through word of mouth, but needed a stronger digital presence and marketing strategy. A big part of this plan was a brand refresh that solidified their identity and was consistent throughout their print and digital content. In addition to creating a new website and detailed social content plan, we crafted targeted marketing campaigns and press releases to announce the new brand launch.

branding

To stand out in their industry, we gave CPF Mortgage a polished look featuring blue tones and a calming gradient paired with a bright orange. We went with a clean, minimalist logo and simple web fonts.
FONTS
  • Effra
  • Myriad Pro
Crowberry Blue
#013845
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PANTONE 309 C
Atmospheric Soft Blue
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PANTONE 304 C
Mint Gloss
#cef4d6
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PANTONE 125-7 U
Swedish Green
#184e3f
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PANTONE 125-7 U
Blazing Orange
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The process

We wanted the new brand and website to portray CPF Mortgage as trustworthy industry experts, while also incorporating their core values and story. At the same time, we wanted to move away from the “template” look of mortgage company brands and help them stand out in their industry. With their revised visual identity, we remained true to who they are, while leveling up their look and presence.

building an online presence

An important part of the website build was organizing content, condensing various forms and tools, and redesigning with user experience at the forefront. With a sleek new mobile-responsive look, users are able to find what they’re looking for quickly.

marketing and social content

CPF Mortgage quickly established a social presence through consistent engagement and weekly videos supported by our team’s detailed content plan. Ad campaigns, landing pages, blog posts and press releases were also part of our plan to create exposure and keep up the hype.
“lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ut enim ad minim veniam, quis.”
- Justin Kelly, CPF Mortgage

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