2018 Marketing Review, Insights from Dr. Ryan Lowe

2018 Marketing Review, Insights from Dr. Ryan Lowe

Every year at Energyhill we huddle up as a team to reflect on the year that is coming to an end. 2018 was a fantastic year! We grew so much, literally and figuratively. Here’s a quick recap and marketing review on an incredible year and our expectations for 2019.

2018, the Year of Digital Content and Ads

Great SEO helps businesses rank on Google and convert searches into action. In 2018, Energyhill made Content and Ads a priority. The result… astronomical growth for our clients. On average, our clients saw growth of over 134%.

“When it comes to your business, focusing on Content and Ads is foundational,” says Dr. Ryan Lowe, CEO of Energyhill, “they are one, if not, the most important tactics in an organization’s overall strategy in driving traffic and conversions.”

And with this in mind, our focus was to increase our partners’ growth organically mainly through Content. So from the very beginning, we set a 2018 SEO plan for all our clients. We focused on the writing and structuring the content for top ranking and conversion.

Mobile Wallet: Google Pay and Apple Pay

We would be amiss to not mention mobile wallet payments. In 2018 this payment mode sustained and strengthened. Continuing to be a mobile-first world, digital device purchasing with mobile is on the rise. Google Pay and Apple Pay will continue to see increases not only in amounts spent, but, more importantly, in user penetration.

As retailers continue to start accepting mobile payments this trend will only grow. Reports foresee that in 2019 a little more than one-quarter of smartphone users in the US will make a purchase using a mobile wallet service. Is your business ready for what is coming?

Energyhill’s New Office

In 2019, Energyhill made a move to a brand new location. “While our old office served us well for 3 years and we loved the space, our new space is custom to our needs and growth,” says Dr. Ryan Lowe.

At Energyhill, we are in the process of redesigning our digital presence as well. This fresh new vision aligns with our new headquarters. Creative Marketing is what Energyhill does. Now with fresh new digs, bring on 2019.

In summation, the year is looking bright and the focus is on Creative Marketing. These are our most common 2018 growth tactics:

  • App Design and Development
  • Digital Content
  • Campaign and Ad Design
  • Website Design and Development
  • Event Design

Marketing Review for the Future

In 2018, Energyhill went multilingual as part of a campaign for a client. In order to reach a wider audience, Energyhill employed multilingual tactics that included translation and full on creation of content in Spanish. The world becomes much smaller with the more languages one speaks. And 2019 is looking very diverse already! By having the ability to provide multilingual services, Energyhill is ready to adapt to the increasing demand of creating sites and businesses that target a range of multilingual audiences.

The 2018 marketing review shed a light on what went well for Energyhill and its partners, and showed the upcoming 2019 marketing trends. With tons of plans ahead, so be sure to follow Energyhill on social. And contact us if you need help planning your creative marketing strategy for 2019 and 2020.