We started by presenting two concepts for the animation style of the videos. The first would include characters, and the color palette would closely match the brand colors of NVivo. The second would be more icon-focused, and the colors would branch out a bit from the brand’s typical look. The client chose the first concept, and then we got to work storyboarding to create the frames for each of the videos. We wanted to ensure that the illustrations would properly explain the new features in a simple way while also being accurate and visually engaging.