We restructured the sitemap and website content for a more intuitive user experience and to spotlight their cadets and the academy’s unique academic experiences. Website speed and responsiveness was huge for Fork Union, as they had tons of information they wanted to share in a way that was engaging, but also swift and non overbearing.
Brand surveys, personas, and interviews all helped us to capture the essence of Fork Union Military Academy’s voice and messaging. We strategically used the website to create a hierarchy that emphasized the most important aspects of the school in a visually striking way.
The new website reinforces the elite status and strong qualities of Fork Union Military Academy. Website speed went from increased drastically. Through the redesign and SEO optimization of their site, they’ve reached more families and secured new outstanding cadets.