When deciding on the look and feel for the website, we knew that serif fonts along with a simple black and white theme would help give a sense of luxury and style. Bold images and high-quality videos would also help draw clients to the salon and make them feel more connected to Kell and her story. Since this would be the basis of the brand, it was important that clients get a sense of sophistication and professionalism when first seeing it.
Using professional lighting, mics, and cameras to shoot multiple videos in the Winter Park area, we created videos that would fit with the website. In addition to creating her Google My Business profile page, we also provided a thorough marketing strategy that the brand could use going forward.
We set her up with social media accounts, made post templates, and came up with content ideas that would attract her audience. Updo videos, stylist tips, and hair inspiration would be the most intriguing for Kell to post about and quickly gain her followers.
Kellgrace saw an increase in leads and brand exposure after the project. The mobile-friendly, SEO-optimized website helped bring in qualified leads, and the marketing plan established Kellgrace as a trusted expert in the industry. In the end, the strategies provided were essential for sustainable business development.