Dr. Rick Rasmussen is a highly successful and recognized dentist with an impressive background as one of the few board certified periodontists in the Tampa Bay area. Dr. Rasmussen wanted to distinguish himself from his family, all of whom are leaders in the dental industry, with a new website and brand. He needed a clean, sophisticated look that conveyed his expertise and care for patients.

Our process in creating Dr. Rasmussen’s brand started with researching his audience and competitors. In this case, the audience was looking for information, but medical jargon can be difficult for patients to understand. So we paired the information with custom icons and visuals that would help explain difficult topics and keep potential customers informed and at ease. Using colors and gradients that provided a fresh look, we were able to keep the design simple and clean, while minimizing the clutter of information.

Our websites are designed with the target audience in mind, so it's important that users feel comfortable using the site and can easily locate what they're looking for. Keeping the colors bright and modern was essential to presenting Dr. Rasmussen as a trained professional. The iconography complimented the website design and showed some more complicated procedures that would otherwise be shown by messy graphic images.

Our websites are designed with the target audience in mind, so it's important that users feel comfortable using the site and can easily locate what they're looking for. Keeping the colors bright and modern was essential to presenting Dr. Rasmussen as a trained professional. The iconography complimented the website design and showed some more complicated procedures that would otherwise be shown by messy graphic images.

Dr. Rick Rasmussen

We created a strong brand narrative that would present Dr. Rasmussen not only as a leading professional, but as a caring individual that patients would feel comfortable with. Now he has a solid brand identity, a beautiful website, and a Google My Business account that is fundamental to the growth of his business.