Branding

building a brand strategy

the deep dive

The first part of the branding process is getting to know you and your business. We’ll assess your current strengths, weaknesses, and opportunities through a series of interviews. What are your goals? What are the values of your brand and what sets you apart? These are just some of the questions we dive into together so we can create a plan that’s just right for you.

creating brand personas

Once we get to know you better, we move on to identifying and understanding your target audience. Then we build a brand identity that is authentic to your business and is designed to speak directly to your audience. We’ll help you to better understand your customers, reach them in a memorable and creative way, and maintain their interest.

creation and collaboration

This is where the fun begins. After thorough research, our talented team of designers create logo versions, choose colors and fonts, form your brand message and mood board, and more. We’ll present you with a strategy and different concepts, garner feedback, and adjust when needed. Once we settle on the perfect strategy and design, we finalize our designs and incorporate them into any further deliverables.

go-live

Your brand is ready to meet the world. Here we get to roll out the new brand across all the various digital and non-digital platforms such as websites, social media, newsletters, business stationery, and more.

print collateral and package design

We’ll translate your brand identity into print collateral and package design in ways that make sense. This might mean creating a set of shiny new business cards for your employees, or developing product packaging that will stand out on store shelves. It could also mean making you the most popular booth at a convention, with a beautiful backdrop and banner design. Our design crew can execute on the next steps needed to promote your brand, no matter what shape it takes.

Leaving a lasting impression

Our brand services capture the essence and culture of your business to achieve a distinctive look that provides your audience with one clear message. A strong brand identity stems from a strong strategic foundation that informs design decisions. We’ll initiate a brand strategy centered on the logistics of planning and messaging for internal and external communications. From web design, digital to print, video, social marketing, and ad campaigns we can arrange and design it all.