Insights blog archive - Page 2 of 3

energyhill Critiques the 2020 Presidential Candidate Logos

nataly capote October 16, 2019 No Comments

It’s that time of year again… Time for the presidential candidates (and their logos) to go head to head. The energyhill team discussed 10 democratic presidential candidate logos and gave…

The Chicken Sandwich Wars and Brand Personalities

nataly capote August 30, 2019 No Comments

It all started with a Tweet. Suddenly the battle that nobody saw coming was in full swing, and out of nowhere, people were lining up at Popeye’s left and right. This…

Over Branding: How Much Is Too Much?

nataly capote July 31, 2019 No Comments

The Kardashian-Jenner family is not known for their subtlety, but Kylie Jenner’s recent Instagram vacation managed to take over branding to a whole new level. Meant to promote her new line…

Influencer Marketing and Consumer Behavior

nataly capote July 16, 2019 No Comments

The marketing world is evolving, and so are methods for capturing an audience’s attention. Today, most people ignore traditional marketing methods like commercials and billboards. So more and more people…

2018 Marketing Review, Insights from Dr. Ryan Lowe

Deliyanis Rosa Fontanez January 17, 2019 No Comments

Every year at Energyhill we huddle up as a team to reflect on the year that is coming to an end. 2018 was a fantastic year! We grew so much,…

What About the Donuts? Going From Dunkin Donuts to Just Dunkin

Deliyanis Rosa Fontanez December 5, 2018 No Comments

Here we go again, another chain that changes its name. Remember IHOP’s incredibly smart campaign earlier this year? Well, now Dunkin Donuts is changing its name to just Dunkin. Is…

Dear Google Plus, We Bid You Goodbye

Deliyanis Rosa Fontanez October 24, 2018 No Comments

Google Plus is getting ready to say goodbye to the world. But why? A security breach that put users’ information at risk is what burst the bubble. Despite this security…

IHOP Name Change – Marketing Stunt, Campaign, or Just Luck?

Dr. Ryan Lowe July 10, 2018 No Comments

Remember that brief time in pancake history when IHOP changed its name to IHOb? Yes, it was a change that left the entire nation puzzled and somewhat feeling betrayed. However,…

New Data On Generations Y And Z: Insight into Consumer Behavior

Dr. Ryan Lowe March 20, 2018 No Comments

Generations Y and Z inhabit a unique position in the consumer marketplace because of one thing: the Internet. They cannot remember a time when the Internet or digital technologies did…

Retail Apocalypse: 20 Big Retailers Closing Stores In 2017

Dr. Ryan Lowe December 6, 2017 No Comments

Increasing online sales year after year has resulted in a steady decline of brick and mortar locations for many retailers. While this year’s Cyber Monday sales hit record highs, according…