energyhill Weighs in on Pantone’s Color of the Year
Every year since 2000, Pantone has chosen a color to reflect the current social, political, and environmental state of the world. Last year’s color was Living Coral, a reference to…
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energyhill Critiques the 2020 Presidential Candidate Logos
It’s that time of year again… Time for the presidential candidates (and their logos) to go head to head. The energyhill team discussed 10 democratic presidential candidate logos and gave…
The Chicken Sandwich Wars and Brand Personalities
It all started with a Tweet. Suddenly the battle that nobody saw coming was in full swing, and out of nowhere, people were lining up at Popeye’s left and right. This…
Over Branding: How Much Is Too Much?
The Kardashian-Jenner family is not known for their subtlety, but Kylie Jenner’s recent Instagram vacation managed to take over branding to a whole new level. Meant to promote her new line…
Influencer Marketing and Consumer Behavior
The marketing world is evolving, and so are methods for capturing an audience’s attention. Today, most people ignore traditional marketing methods like commercials and billboards. So more and more people…
2018 Marketing Review, Insights from Dr. Ryan Lowe
Every year at Energyhill we huddle up as a team to reflect on the year that is coming to an end. 2018 was a fantastic year! We grew so much,…
What About the Donuts? Going From Dunkin Donuts to Just Dunkin
Here we go again, another chain that changes its name. Remember IHOP’s incredibly smart campaign earlier this year? Well, now Dunkin Donuts is changing its name to just Dunkin. Is…
IHOP Name Change – Marketing Stunt, Campaign, or Just Luck?
Remember that brief time in pancake history when IHOP changed its name to IHOb? Yes, it was a change that left the entire nation puzzled and somewhat feeling betrayed. However,…
