tuitionep

the ask

After noticing the countless issues that one of our clients had with handling payments for their school, we decided to create TuitionEP. The mobile app and admin dashboard offers schools and organizations a payment processing solution in the Fintech industry. We wanted TuitionEP to address the weak security, clunky design, and communication problems of current administrative softwares.
social media
video

branding

We introduced blues, greens, and eye-catching gradients. The overall look of the brand was meant to be fun, trustworthy, and techy, with opportunities for playful but professional messaging.
FONTS
  • Barlow
Gradient
#0fbed8
#22e4ac
Blue Purple
#3f5caa
r168 g228 b240
c31 m0 y6 k0
PANTONE 304 C
Neon Green
#22E4AC
r255 g255 b255
c0 m0 y0 k0
PANTONE 11-0601 TCX
Mint Gloss
#0fbed8
r206 g244 b214
c18 m0 y21 k0
PANTONE 7478 C

The Plan

Creating an app from scratch is no easy feat. Though we began with payment processing, we envisioned for TuitionEP to eventually grow into a broader resource for schools to track admissions goals, create custom templates and notifications, and easily access yearly reports. The first step was creating the name, branding, and detailed style guide for the design of the app and platform.

the process

After doing user research to determine the needs of the target audience, we created wireframes and flow charts to map the user journey from point A to point B. Working heavily in Adobe XD, we created an interactive prototype for both the mobile app and the admin dashboard. Our development team then got to work creating the platform and putting the app through QA and testing before launch. We launched TuitionEP in 2018, and later released Version 2.0 in the summer of 2021.

features built for user experience

Once schools and organizations started using the app, we introduced several new features to make the platform even more versatile. In addition to the existing notification center and student profiles, we added enrollment management, donations features, and custom forms and templates. We rolled out the app in Spanish and enhanced the parent mobile app design and functionality.

built for schools, powered by people

We positioned TuitionEP as a fintech company on a mission to provide trusted and high-quality services for schools and organizations. They were able to unveil the new brand and features at the FCIS and TAIS conventions in 2021 and promote the app using digital advertising campaigns, social media content, email newsletters, and weekly videos. 

Up Next:

Kellgrace
hello world!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram